So you have a fantastic new website and are ready to go?? Wrong!

In order for you to benefit from a website you need to ensure that your website is ready for the busy world of the internet – this is all about SEO.

Search Engine Optimisation

Search Engine Optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via natural search results.

Typically, the higher a site's page rank (i.e., the earlier it comes in the search results list), the more visitors it will receive from the search engine. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

There are a lot of SEO specialist companies who can quote some rather large figures for optimising your website but not all SEO has to break the bank. With all our web design packages we offer a free web marketing package, this will allow the site to progress with natural SEO, using keywords and search engine submission.

However, if you require additional SEO, such as pay-per-clicks (see below) we offer a marketing service and will build this into your quote and discuss the options you have with you, explaining all the elements of successful SEO.

Pay Per Clicks

Pay Per Click (PPC) is an internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked.

With search engines, advertisers typically bid on keyword phrases relevant to their target market. content sites commonly charge a fixed price per click rather than use a bidding system.

Websites that utilise PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Although many PPC providers exist, Google AdWords, Yahoo! search marketing, and Microsoft AdCenter are the three largest network operators. cost per click (CPC), vary depending on search engine and the level of competition for a particular key word or key phrase.

Click Here to download the Seventy Five Web Design Marketing Guide (PDF)